05 — Journal / Solution
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A multi-brand content system that survives a CMO transition
A short business fable. Tom Larsen thought he had hired the wrong CMO. The real problem was that his last one had taken the operating system with her, because nobody had ever asked her to write it down.
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Demo and enablement systems for technical products and non-technical buyers
B2B buyers are committees, but demos are still built for individual power users. When a CFO can't forward conviction to peers without a rep narrating, you've lost deals you technically won.
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Launch orchestration when engineering and marketing run on different P&Ls
When engineering and marketing report to different leaders on separate P&Ls, launch delays hide inside two scorecards instead of surfacing early. Shared financial exposure to a single launch metric aligns behavior where process alone cannot.
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