05 — Journal / Capability
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Featured in Capability
Your AI initiative is a pile of pilots, not a strategy
Most companies are funding AI pilots, not strategies, and the cost is showing up as stranded spend, vendor lock-in, and a widening gap between what they spend and what they earn. The move that separates leaders is an architecture decision that ties AI capability to a specific competitive claim and sequences workflow redesign ahead of tool deployment.
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Product, marketing, creative, and sales must share one operating model
When product, marketing, creative, and sales operate on separate calendars and incentives, AI tools only make each function faster at its own local job. The handoffs stay slow. One owner of the full revenue arc is the only fix.
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Most marketing AI stacks will not survive the next platform shift
Most AI marketing tools bought in 2023-2025 are now at risk of becoming stranded assets as cloud giants absorb their capabilities natively. Finance and marketing leaders need to audit vendor contracts immediately for data portability, exit rights, and duplicate spend.
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