AI translation is the discipline most engagements skip
Most firms skip the work of turning AI outputs into formats their executives can actually act on. That gap between model output and usable decision is where AI value leaks away.
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Most marketing AI stacks will not survive the next platform shift
Most AI marketing tools bought in 2023-2025 are now at risk of becoming stranded assets as cloud giants absorb their capabilities natively. Finance and marketing leaders need to audit vendor contracts immediately for data portability, exit rights, and duplicate spend.
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Platform commitments in AI are a category error
AI platforms are deteriorating faster than enterprise contracts can adapt, turning multi-year commitments into liabilities. Smart operators are shifting focus from vendor lock-in to outcome guarantees and flexible model swaps.
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Listen before the tool decision, every time
Picking the AI tool before diagnosing the actual problem is why 95% of generative AI deployments produce zero measurable returns. Listen first, decide second.
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Twelve marketing tools collapsing into three agents will reshape your stack
Marketing stacks built on a dozen point tools are collapsing into a few outcome-owning agents, and contracts signed today lock companies into redundant tools for years. The operators who restructure before renewal will reshape how the market buys martech for the next five years.
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A multi-brand content system that survives a CMO transition
A short business fable. Tom Larsen thought he had hired the wrong CMO. The real problem was that his last one had taken the operating system with her, because nobody had ever asked her to write it down.
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